Jack Daniel's Owner in $20B Merger Talks with Pernod Ricard
Source: courier-journal.com
- Brown-Forman, maker of Jack Daniel's, is in advanced merger talks with French spirits giant Pernod Ricard.
- The potential deal values Brown-Forman at $20 billion and would create the world's second-largest liquor company.
- A merger could reshape the global whiskey market but faces regulatory hurdles.
Brown-Forman, the company behind Jack Daniel's whiskey, is holding merger discussions with Pernod Ricard, a major French drinks firm. The talks aim to combine their portfolios into a powerhouse in whiskey and premium spirits. This matters because it could consolidate control over popular brands like Jack Daniel's and Absolut Vodka, affecting competition and consumer choices in the $100 billion global spirits industry.