Netflix's MLB Stream Flops in U.S., Succeeds Globally?
Source: puck.news
- Netflix streamed 104 regular season MLB games in 2024, reaching 20 million households worldwide.
- Viewership started strong but dropped sharply after the first week, averaging under 700,000 viewers per game.
- MLB calls it a success for global exposure, but low U.S. numbers raise doubts about future deals.
Netflix tested live MLB broadcasts by airing 104 regular season games in 2024, partnering with teams like the Braves, Giants, and Mariners. The article weighs if this streaming experiment succeeded, looking at viewership data, costs, and reactions from MLB and Netflix. It matters because it could reshape how sports leagues sell TV rights amid cord-cutting and global streaming wars.