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From Football Dad to Oxtail King

Source: sltrib.com

Les Rhodes Jr. moved from Texas to Utah in 2017 and started selling BBQ after making sandwiches for his sons' football team.
His business exploded with $12,000 in sales on the second day and went viral on TikTok.
Now celebrities fly in for his oxtails, and he ships 150 orders a week from his Draper storefront.

Les Rhodes Jr., a Texas native dubbed the Oxtail King, turned volunteer BBQ for his kids' football team into a booming business in Utah. His story shows how a simple idea sparked national fame through TikTok and word-of-mouth. It highlights everyday hustle leading to viral success in the food world.