Data Debunks Legal LinkedIn Ranking Myth

Source: lnkd.in

TL;DR

• Ranking Myth Debunked: Simon P. Marshall uses data to refute claims that legal LinkedInfluencers post specific content just to boost quarterly rankings on LinkedIn.[[1]](https://www.linkedin.com/posts/simonpaulmarshall_do-legal-linkedinfluencers-post-certain-types-activity-7451234230493302784-JF1X)
• Engagement Peak: Likes, comments, and scores among top 200 rise only in week 3 of each quarter when rankings release, with lows in final weeks.[[1]](https://www.linkedin.com/posts/simonpaulmarshall_do-legal-linkedinfluencers-post-certain-types-activity-7451234230493302784-JF1X)
• Data-Driven Advice: Lawyers should base LinkedIn strategies on facts, not guesses, and focus on consistent professional content like M&A deals.[[1]](https://www.linkedin.com/posts/simonpaulmarshall_do-legal-linkedinfluencers-post-certain-types-activity-7451234230493302784-JF1X)

The story at a glance

Simon P. Marshall, from TBD Marketing, analyzes posting patterns of top legal LinkedInfluencers on LinkedIn to counter a commentator's view that they chase rankings with targeted content at quarter-end. His data shows no such ramp-up; instead, engagement spikes briefly around ranking releases. This comes amid ongoing quarterly Legal LinkedInfluencers reports that track top UK lawyers' LinkedIn activity.[[1]](https://www.linkedin.com/posts/simonpaulmarshall_do-legal-linkedinfluencers-post-certain-types-activity-7451234230493302784-JF1X)

Key points

• Marshall challenges the idea that influencers post certain content purely for rankings, saying data proves otherwise.
• Peak engagement—higher likes, comments, and average scores for top 200—happens only in week 3 of each quarter, when rankings drop.
• Final 2-3 weeks of quarters show the lowest levels of average likes and comments.
• Influencers post normally for 12 weeks per quarter on topics like planning law, court of protection, M&A deals, and shareholder disputes.
• One week of recognition follows, then back to day-job content.
• Marshall offers paid access to his data for better social media and business development decisions.[[1]](https://www.linkedin.com/posts/simonpaulmarshall_do-legal-linkedinfluencers-post-certain-types-activity-7451234230493302784-JF1X)

Details and context

Marshall's post responds to a specific commentator who claimed legal influencers increasingly post ranking-chasing content, especially at quarter-ends. He tests this by checking if activity rises in those final weeks—but data shows the opposite, with lows there and a single peak at ranking release.

Legal LinkedInfluencers rankings come quarterly from TBD Marketing, covering top UK lawyers' LinkedIn performance. They highlight authentic, consistent posting over gimmicks, aligning with Marshall's emphasis on data to guide time and effort investments.

Posters return to professional topics post-rankings, suggesting rankings reward genuine activity rather than tactical shifts.[[1]](https://www.linkedin.com/posts/simonpaulmarshall_do-legal-linkedinfluencers-post-certain-types-activity-7451234230493302784-JF1X)[[2]](https://www.tbdmarketing.co.uk/linkedin-influencers/legal/2024-year-in-review)

Key quotes

"Do Legal LinkedInfluencers post certain types of post purely so that they can rank? Nah."[[1]](https://www.linkedin.com/posts/simonpaulmarshall_do-legal-linkedinfluencers-post-certain-types-activity-7451234230493302784-JF1X) — Simon P. Marshall

"The problem with his argument is that the data support the exact opposite."[[1]](https://www.linkedin.com/posts/simonpaulmarshall_do-legal-linkedinfluencers-post-certain-types-activity-7451234230493302784-JF1X) — Simon P. Marshall

Why it matters

Quarterly rankings shape how UK lawyers approach LinkedIn, influencing visibility, networking, and client leads in a competitive field. For lawyers and marketers, it means focusing on steady, substantive posts yields results without chasing myths, saving time on unproven tactics. Watch future Legal LinkedInfluencers reports for evolving patterns, though data access requires payment.

What changed

Omit due to no before/after shift described.

FAQ

Q: What data contradicts the ranking-chasing claim?

A: Engagement among top 200 legal LinkedInfluencers peaks only in week 3 of quarters during ranking releases, with likes and comments at lower quartile levels in the final 2-3 weeks.[[1]](https://www.linkedin.com/posts/simonpaulmarshall_do-legal-linkedinfluencers-post-certain-types-activity-7451234230493302784-JF1X)

Q: What do legal LinkedInfluencers typically post about?

A: They share content on planning law, court of protection, M&A deals, and shareholder disputes as part of their day jobs, maintaining normal posting for 12 weeks per quarter.[[1]](https://www.linkedin.com/posts/simonpaulmarshall_do-legal-linkedinfluencers-post-certain-types-activity-7451234230493302784-JF1X)

Q: How does Marshall recommend using data for LinkedIn?

A: Rely on facts from data analysis to decide investments in time, effort, money, and energy for social media strategy and business development, rather than guessing.[[1]](https://www.linkedin.com/posts/simonpaulmarshall_do-legal-linkedinfluencers-post-certain-types-activity-7451234230493302784-JF1X)

Q: Who produces the Legal LinkedInfluencers rankings?

A: TBD Marketing, led by Simon P. Marshall, releases them quarterly to recognize top LinkedIn performers in the UK legal sector.[[1]](https://www.linkedin.com/posts/simonpaulmarshall_do-legal-linkedinfluencers-post-certain-types-activity-7451234230493302784-JF1X)[[2]](https://www.tbdmarketing.co.uk/linkedin-influencers/legal/2024-year-in-review)