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Clarifying the Fractured Framing Paradigm

Source: researchgate.net

Scholars debate framing in communication as a key way to shape how people see issues, but the idea lacks a clear definition.
The paper reviews over 25 years of research to pinpoint core elements of framing like selection and salience.
It proposes a unified definition to fix the fractured state of framing studies and improve future work.

The article tackles the messy state of framing theory in communication research, where experts use the term in wildly different ways. Author Dietram A. Scheufele sorts through dozens of studies to clarify what framing really means. It matters because better definitions help researchers study media influence more accurately, affecting how we understand public opinion and policy debates.