Sweet 16 basketball finances: Duke towers over pack
Source: nytimes.com
TL;DR
- The article compares 2023-24 finances of the 16 NCAA men's Sweet 16 basketball teams using public data on expenses, revenues, and coach salaries.
- Duke leads with $25.2 million in expenses and $44.8 million in revenue, far above the Sweet 16 average of $15.5 million spent and $22 million earned.
- Big spending helps but efficiency matters too, as Houston succeeds on just $12.6 million while NIL and revenue sharing add hidden costs.
The story at a glance
The Athletic reporters Lindsay Schnell and Matt Baker break down men's basketball finances for the 2026 NCAA Tournament Sweet 16 teams—Duke, Illinois, UConn, Michigan State, St. John’s, Arizona, Michigan, Alabama, Texas, Arkansas, Tennessee, Purdue, Houston, Nebraska, Iowa, and Iowa State—using 2023-24 U.S. Department of Education data, coach salary reports, and NCAA filings. They spotlight Duke as the clear financial No. 1 and note disparities in spending on coaching, travel, and recruiting. The piece comes out during Sweet 16 week to show how money shapes tournament runs amid rising NIL and athlete revenue sharing.[[1]](https://www.nytimes.com/athletic/7147281/2026/03/26/ncaa-tournament-sweet-16-teams-finances/?source=user_shared_article)[[2]](https://www.nytimes.com/athletic/7147281/2026/03/26/ncaa-tournament-sweet-16-teams-finances)
Key points
- Duke spent $25.247 million on men's basketball (No. 2 nationally), generated $44.792 million in revenue (No. 1), and coach Jon Scheyer earns about $7 million.
- Sweet 16 average spending hit $15.5 million; top spenders after Duke were Illinois ($18.97M), UConn ($18.91M), and Michigan State ($17.11M).
- Lowest spenders: Iowa State ($9.808M, No. 72 nationally), Iowa ($11.425M), Nebraska ($12.206M); UConn's coaching salaries alone topped Iowa State's full budget.
- Revenues averaged $22 million; six teams (Duke, Illinois, Tennessee, Michigan State, Texas, Arkansas) ranked top 16 nationally, while Houston brought in just $12.552M (No. 62).
- Coach pay for 2025-26: UConn's Dan Hurley tops at $8.375M, followed by Michigan State's Tom Izzo ($7.2M) and Arkansas's John Calipari ($7M).
- Houston shows efficiency with eight straight NCAA trips on low spending; coach Kelvin Sampson called his department "very poor."[[1]](https://www.nytimes.com/athletic/7147281/2026/03/26/ncaa-tournament-sweet-16-teams-finances/?source=user_shared_article)
Details and context
Data comes from public sources with caveats: private schools like Duke report less, budgets fluctuate yearly, and NIL/revenue sharing (starting July 2025, up to $20M+ per school) stays opaque. UConn disclosed $11.6M paid to 536 athletes across sports from July-Dec 2024; collectives vary, like Texas at $16.5M revenue.
Power conference TV deals boost overall budgets—Big 12 at $380M including football, Big East at $80M—but don't always flow evenly to basketball. St. John’s outspent Arizona despite smaller deal.
Spending loosely ties to success: high rollers like Duke dominate, but no true mid-majors reached Sweet 16 as money pulls top talent via NIL (e.g., Texas Tech's JT Toppin got $4M to return).[[1]](https://www.nytimes.com/athletic/7147281/2026/03/26/ncaa-tournament-sweet-16-teams-finances/?source=user_shared_article)
Key quotes
- John Calipari (Arkansas): “It proves my point that coaches win games, administrations win championships... But he can’t do any of that if there’s not enough support.”[[1]](https://www.nytimes.com/athletic/7147281/2026/03/26/ncaa-tournament-sweet-16-teams-finances/?source=user_shared_article)
Why it matters
Financial muscle from revenue, donors, and conferences increasingly decides who competes deep in March Madness, squeezing out underfunded programs. Fans and recruits see concrete gaps in facilities, travel, and support that high spenders like Duke leverage. Watch tournament outcomes and 2025-26 reports for revenue sharing's real bite, though exact NIL figures will stay murky.