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BrewDog's new owner: We have to overcome stigma of James Watt

Source: telegraph.co.uk

Tilray Brands bought BrewDog's UK operations, brand, and 11 pubs for $44 million.
The deal saves 733 jobs but cuts nearly 500 others and closes 38 bars.
New owner plans to refocus on craft beer excellence despite baggage from founder James Watt.

Tilray Brands, a cannabis and beer company, has acquired key parts of the struggling UK craft brewer BrewDog in a fire-sale deal. BrewDog went into administration amid financial woes, massive layoffs, and controversy tied to its flashy co-founder James Watt. This move gives Tilray a bigger foothold in craft beer while trying to revive a once-hot brand now worth a fraction of its peak valuation.