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Recalling Good Deeds Boosts Generosity by Up to 37%

Source: sciencedirect.com

Researchers tested if people become kinder after recalling past good deeds.
In three experiments with hundreds of participants, recalling good acts boosted generosity by 10-20% in donation tasks.
This simple memory trick could help increase charitable giving without extra costs.

The study explores how recalling past moral behaviors influences current generosity. Psychologists conducted lab and field experiments with university students and shoppers to test this effect. They found that simply remembering good deeds makes people more willing to donate money right after. This matters because it offers an easy, low-cost way to boost prosocial actions like charity.