PharmEasy's digital playbook: How API Holdings scripted unicorn success
Source: fortuneindia.com
- API Holdings, the parent of PharmEasy, shares its success formula as one of India's biggest unicorns in digital healthcare.
- The company raised $1 billion across funding rounds and serves 20 million users through its app connecting patients to pharmacies and doctors.
- Its growth highlights how digital platforms are transforming India's $50 billion pharmacy market amid rising online health demand.
API Holdings, behind the PharmEasy app, reveals the strategies driving its rise as a top Indian unicorn in digital health. The article profiles founders Dhananjay Sengupta and Dhipak Jain, detailing how they built a platform linking patients, pharmacies, doctors, and diagnostics. It explains their playbook for scaling in India's competitive online pharmacy space, emphasizing technology and partnerships. This matters as it shows how startups are reshaping healthcare access for millions in a fast-