PharmEasy's digital playbook: How API Holdings scripted unicorn success

Source: fortuneindia.com

API Holdings, behind the PharmEasy app, reveals the strategies driving its rise as a top Indian unicorn in digital health. The article profiles founders Dhananjay Sengupta and Dhipak Jain, detailing how they built a platform linking patients, pharmacies, doctors, and diagnostics. It explains their playbook for scaling in India's competitive online pharmacy space, emphasizing technology and partnerships. This matters as it shows how startups are reshaping healthcare access for millions in a fast-