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Clavicular's Extreme Looksmaxxing Obsession Reshapes Young Men's Bodies

Source: nytimes.com

Clavicular, real name Braden Peters, leads the looksmaxxing trend by selling online courses on maximizing male attractiveness through intense routines.
Looksmaxxing splits into softmaxxing like skincare and gym work, and hardmaxxing with risks like bone smashing or steroids.
The subculture obsesses over body ratios, like wide clavicles, and ties into incel ideas that looks determine dating success.

Clavicular, a viral influencer nicknamed for his prominent clavicles or collarbones, pushes looksmaxxing - an online movement where young men chase peak physical appeal. It mixes self-care tips with dangerous hacks, all rooted in forums rating male "frames" and faces. This matters because it's pulling in insecure guys, blending harmless glow-ups with body dysmorphia and toxic masculinity.