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Consumption, Not Tech, Fuels India's Startup Surge

Source: business-standard.com

India's startup boom is driven by rising consumer spending rather than flashy technology alone.
Consumption growth hit 15-20% annually in key sectors like fintech and e-commerce from 2020-2025.
This shift means startups must focus on real demand to sustain growth amid funding slowdowns.

India's startup ecosystem is thriving because of surging consumer demand, not just technological innovation, according to Datanomics, a data analytics firm. The report analyses spending patterns across sectors like fintech, e-commerce, and healthtech, showing how everyday consumption fuels unicorn valuations. Key players include investors and founders who need to pivot towards demand-driven strategies. It matters because it challenges the hype around tech and highlights sustainable paths for Ind