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Restaurants, FMCG firms fuel India's protein foods boom

Source: livemint.com

Restaurants and FMCG companies in India are launching more protein-rich foods to meet rising consumer demand.
Protein sales in India jumped 35% in 2023, driven by health awareness post-pandemic.
This trend boosts market growth but challenges brands to innovate amid high costs.

Restaurants and fast-moving consumer goods (FMCG) firms are ramping up protein-focused menus and products in India as health-conscious buyers seek nutrient-dense options. Key players like Nestle, ITC, and chains such as Faasos and Subway are involved, pushing items like protein bowls and bars. The core finding is a surge in protein consumption fueled by fitness trends and urban lifestyles. It matters because it signals a shift in eating habits that could reshape India's $500 crore protein foods