Samsung Launches AI-Powered Full-Funnel CTV Ads

Source: emarketer.com

Samsung unveiled an innovative AI-powered advertising platform for connected TVs (CTVs), enabling full-funnel campaigns that guide viewers from initial awareness to final purchase. The company, a leader in CTV hardware, partnered with tech to make TV screens smarter for marketers. It tackles fragmented ad measurement by unifying data across channels. For readers in advertising or tech, this signals TVs evolving into high-ROI marketing tools amid streaming growth.