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Spotify's Ek Fuels Body-Scan Rival to Prenuvo With $50 Million

Source: bloomberg.com

Spotify co-founder Daniel Ek backs a new startup called Zaya that offers quick body scans to detect cancer and other diseases early.
Zaya's scans take 15 minutes, cost $350-$1,500, and compete with Prenuvo by using cheaper magnets for MRI machines.
The company plans to open its first clinic in New York soon and expand rapidly across the US.

Spotify billionaire Daniel Ek is the main investor behind Zaya, a startup launching full-body MRI scans to spot health issues like cancer before symptoms appear. Zaya aims to make these preventive scans faster and more affordable than rivals like Prenuvo, using custom-built machines with lower-cost magnets. This move taps into growing demand for proactive health tech among wealthy consumers, challenging the dominance of established players in the $7 billion MRI market.