Assess developer track record for senior living projects

Source: business-standard.com

TL;DR

The story at a glance

The article guides buyers on evaluating developers for senior living projects amid rising demand from India's ageing population and nuclear families. Experts like Abhishek Trehan of Trehan Iris and Sanjeev Govila stress assessing track records in service delivery. It appears now as the $2 billion market expands rapidly, driven by demographic shifts.

Key points

Details and context

Senior living communities offer independent living with bundled services like meals, housekeeping, security, and activities to combat loneliness, especially for urban elderly where 26.7% live without close family. Designs include ramps, handrails, and non-slip floors, often located outside city centres for affordability but limiting family visits.

Financial planning is key: match costs to retirement corpus without depleting emergency funds; service charges persist post-sale, and liquidity is low. Operators' competence determines quality—poor service risks well-being despite premium pricing.

Growth stems from longer lifespans, urbanisation, and NRIs leaving parents behind; pioneers like Ashiana Housing note evolving acceptance reduces taboos.[[1]](https://www.business-standard.com/finance/personal-finance/secure-and-cared-for-the-rise-of-senior-living-communities-in-india-125090401673_1.html)[[2]](https://www.business-standard.com/finance/personal-finance/comfort-in-retirement-how-to-invest-in-a-house-in-senior-living-facility-124112101267_1.html)

Key quotes

“The real due diligence lies in assessing operational and financial strength. The long-term viability of the developer, the operator’s service record, recurring fee structures, and healthcare partnerships determine the quality and continuity of life in these communities.” — Abhishek Trehan, executive director, Trehan Iris.

“Before choosing a senior living home, vet the developer’s track record, finances, and delivery record... Finally, speak to current residents—happy communities reflect good management.” — Sanjeev Govila, CEO, Hum Fauji Initiatives.

Why it matters

Rising elderly population to 346 million by 2050 fuels a nascent market prone to execution risks from unproven developers. Buyers avoid delays, poor services, or financial traps by prioritising proven track records, securing better retirement living. Watch operator expansions and regulations for standardised care, though resale limits persist.