Cooper and Kaplan Skip Unwell Crisis Meeting

Source: bloomberg.com

TL;DR

The story at a glance

Unwell, the media startup founded by podcaster Alex Cooper and her husband Matt Kaplan, both co-CEOs, held an all-hands meeting on Tuesday. Chief marketing officer T.J. Marchetti led it to discuss business growth and address employee concerns including show launches, retention, and complaints about Kaplan's behavior; the co-CEOs did not attend, according to people familiar with the matter. This comes after recent Bloomberg reporting on internal challenges at Unwell.[[1]](https://www.bloomberg.com/news/articles/2026-04-22/alex-cooper-husband-skip-team-meeting-after-behavior-complaints?embedded-checkout=true)

Key points

Details and context

The meeting addressed specific concerns at the startup: delays or issues in launching new shows, employee retention problems, and complaints about Matt Kaplan's behavior, according to the article's framing.[[1]](https://www.bloomberg.com/news/articles/2026-04-22/alex-cooper-husband-skip-team-meeting-after-behavior-complaints?embedded-checkout=true)

Unwell operates as a media company, with Alex Cooper known for her popular podcast Call Her Daddy. Kaplan, a film producer, co-manages day-to-day operations alongside his wife. The company has faced prior scrutiny in Bloomberg reporting for high staff turnover and executive departures, though the all-hands emphasized lower-than-average rates.[[2]](https://www.bloomberg.com/news/articles/2026-04-20/alix-earle-feud-isn-t-alex-cooper-s-only-problem-as-unwell-network-struggles)

Key quotes

"He acknowledged there have been employee departures, but said Unwell’s turnover is below that of other startups." — T.J. Marchetti, Unwell chief marketing officer, during the all-hands meeting.[[1]](https://www.bloomberg.com/news/articles/2026-04-22/alex-cooper-husband-skip-team-meeting-after-behavior-complaints?embedded-checkout=true)

Why it matters

Internal tensions at high-profile media startups like Unwell highlight challenges in scaling podcast networks amid talent retention and leadership issues. For employees and potential hires, it signals a workplace with reported complaints and turnover, even if claimed to be below industry norms; for investors or partners, it raises questions about operational stability. Watch for Unwell's upcoming show launches and any leadership changes or public responses from Cooper and Kaplan, though details remain limited by sources.

FAQ

Q: Why was the Unwell all-hands meeting held?

A: The meeting addressed concerns about the startup's show launches, employee retention, and complaints about co-CEO Matt Kaplan's behavior. Chief marketing officer T.J. Marchetti hosted it to discuss leadership expansion and growth plans. It took place on Tuesday before the article's publication.[[1]](https://www.bloomberg.com/news/articles/2026-04-22/alex-cooper-husband-skip-team-meeting-after-behavior-complaints?embedded-checkout=true)

Q: Who attended or led the Unwell team meeting?

A: T.J. Marchetti, Unwell's chief marketing officer, hosted the gathering. Co-CEOs Alex Cooper and Matt Kaplan were not present, according to people familiar with the discussions. Marchetti acknowledged departures but noted lower turnover than peers.[[1]](https://www.bloomberg.com/news/articles/2026-04-22/alex-cooper-husband-skip-team-meeting-after-behavior-complaints?embedded-checkout=true)

Q: What did T.J. Marchetti say about employee turnover at Unwell?

A: He acknowledged employee departures have occurred. However, he said Unwell's turnover rate is below that of other startups. This came amid broader concerns including retention issues.[[1]](https://www.bloomberg.com/news/articles/2026-04-22/alex-cooper-husband-skip-team-meeting-after-behavior-complaints?embedded-checkout=true)

Q: What is Unwell and who founded it?

A: Unwell is a media company startup focused on podcasts and shows. It was founded by podcaster Alex Cooper and her husband Matt Kaplan, who serve as co-chief executive officers.[[1]](https://www.bloomberg.com/news/articles/2026-04-22/alex-cooper-husband-skip-team-meeting-after-behavior-complaints?embedded-checkout=true)

TL;DR