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So knackt Zalando das größte Problem des Online-Handels

Source: welt.de

Zalando löst Rücksendewahnsinn mit KI und neuen Services, um Kosten zu senken.
Size & Fit-Lösungen basierend auf Millionen Messungen reduzieren Größenfehler um über 8 Prozent.
Personalisierte KI treibt 13 Prozent mehr Warenkorb-Zusätze und macht Einkäufe effizienter.

Zalando bekämpft das Kernproblem des Mode-E-Commerce - hohe Rücksendequoten durch Fehlkäufe. Der Artikel zeigt, wie smarte Tech-Lösungen wie KI-Personalisierung und genaue Größenvorschläge Zalando voranbringen. Das spart Geld und stärkt den Wettbewerb gegen Offline-Shops.