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Trade Desk clears Omnicom audits with no issues found

Source: campaignlive.co.uk

The Trade Desk states that Omnicom's audits found no issues with its advertising platform.
Omnicom shifted $100 million in spending to The Trade Desk after ending its deal with Google's DV360.
This reassures advertisers amid concerns over platform transparency and data practices.

The Trade Desk has publicly responded to questions about Omnicom's recent audits of its demand-side platform (DSP), which helps advertisers buy ad space online. Omnicom, a major ad agency, conducted these checks after moving a large chunk of its budget from Google's rival platform. The company found no problems, countering industry worries about data handling and bidding transparency. This matters because it could stabilise trust in The Trade Desk during a time of platform shifts and regulatory