Nashville brokerage uses AI for calls and coaching

Source: housingwire.com

TL;DR

The story at a glance

RE/MAX Advantage broker-owners Gary Ashton and Debra Beagle use Speculo's Remi to catch missed inbound calls and revive database contacts, plus Shilo for call grading and personalized coaching. Remi answers basic property questions and hands off to agents when needed, while Shilo offers role-playing and feedback based on agent personality profiles after 10 calls. The article highlights this as real estate brokerages push AI into voice tools beyond CRM and marketing. It comes amid reports that 82% of agents now use AI tools.

Key points

Details and context

RE/MAX Advantage, a Nashville brokerage, integrates these tools to shift agents toward consulting clients on big transactions rather than rote tasks. Remi revives old database leads and ensures quick responses, while Shilo's Signals product matches advice to traits like conflict avoidance. This fits broader industry moves where AI handles lead intake, CRM updates, and coaching as adoption hits 82% among agents.

Brokers gain data on market concerns and agent needs, helping standardize training. No hard metrics given beyond observed gains from role-plays, but leaders note AI enables focus on licensed strengths—guiding clients through life events.

Key quotes

Why it matters

AI voice tools like these signal real estate's shift from volume to quality interactions amid rising tech adoption. For agents and brokerages, it means less admin drudgery, better coaching fit, and time for client value-adds like transaction guidance. Watch for wider rollout of personality-based AI and performance data as more firms test similar systems.