Nashville brokerage uses AI for calls and coaching
Source: housingwire.com
TL;DR
- RE/MAX Advantage in Nashville uses AI tools for handling missed calls and agent coaching.
- Speculo's Remi covers inbound leads; Shilo analyzes calls and tailors feedback by personality.
- Agents focus on high-value client talks as AI cuts admin work and boosts performance.
The story at a glance
RE/MAX Advantage broker-owners Gary Ashton and Debra Beagle use Speculo's Remi to catch missed inbound calls and revive database contacts, plus Shilo for call grading and personalized coaching. Remi answers basic property questions and hands off to agents when needed, while Shilo offers role-playing and feedback based on agent personality profiles after 10 calls. The article highlights this as real estate brokerages push AI into voice tools beyond CRM and marketing. It comes amid reports that 82% of agents now use AI tools.
Key points
- Speculo Remi acts as a safety net for missed calls, answers questions on beds, baths, square footage, and schedules or transfers based on urgency.
- Shilo listens to calls, grades performance, generates summaries, captures notes and tasks, and builds personality profiles to give custom coaching advice.
- New agents must do two Shilo role-play calls weekly, leading to seen improvements in performance.
- Brokers monitor calls via Shilo for agent insights, consumer trends, and top performer strategies.
- AI frees agents from high-volume dialing (from 2,000 to 200 calls) for more meaningful conversations.[[1]](https://www.housingwire.com/articles/remax-advantage-ai-calls/?utm_campaign=3404123-Newsletter)[[2]](https://www.housingwire.com/articles/remax-advantage-ai-calls)
- Backend perks include automated scheduling and task lists to improve time management.
Details and context
RE/MAX Advantage, a Nashville brokerage, integrates these tools to shift agents toward consulting clients on big transactions rather than rote tasks. Remi revives old database leads and ensures quick responses, while Shilo's Signals product matches advice to traits like conflict avoidance. This fits broader industry moves where AI handles lead intake, CRM updates, and coaching as adoption hits 82% among agents.
Brokers gain data on market concerns and agent needs, helping standardize training. No hard metrics given beyond observed gains from role-plays, but leaders note AI enables focus on licensed strengths—guiding clients through life events.
Key quotes
- Gary Ashton: “We use Remi as our safety net if we happen to miss a call... The fact that Remi can answer questions about a home... really helps us focus on the clients that want answers quickly with the bonus of having a direct connection to a live Realtor.”[[1]](https://www.housingwire.com/articles/remax-advantage-ai-calls/?utm_campaign=3404123-Newsletter)
- Debra Beagle: “Agents can login 24/7 for online coaching... We have seen an increase in agent performance from that.”[[1]](https://www.housingwire.com/articles/remax-advantage-ai-calls/?utm_campaign=3404123-Newsletter)
Why it matters
AI voice tools like these signal real estate's shift from volume to quality interactions amid rising tech adoption. For agents and brokerages, it means less admin drudgery, better coaching fit, and time for client value-adds like transaction guidance. Watch for wider rollout of personality-based AI and performance data as more firms test similar systems.