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Should We Still Believe in Nike?

Source: businessoffashion.com

Nike's sportswear sales have fallen sharply, sparking doubts about its future dominance in the industry.
The company lost $11.1 billion in market value over three months amid weak results and leadership changes.
Investors and rivals now question if Nike can rebound without major strategic shifts.

Nike, the world's largest sportswear company, is facing a crisis after disappointing sales and a leadership shake-up. The article examines whether investors should still trust Nike's recovery plans under new CEO Elliott Hill, who replaced John Donahoe. It weighs the brand's enduring strengths against rising competition from brands like On and Hoka. This matters because Nike's struggles signal shifts in consumer preferences and could reshape the $400 billion athletic apparel market.