hbr.org
Source: hbr.org
- Women apply to 20% fewer jobs than men because they wait to meet 100% of criteria, while men apply at 60%.
- If you match 60% of requirements or have 2-3 years wiggle room in experience, submit anyway—job postings aren't rigid checklists.
- Always include a cover letter to show motivation and forward-looking fit, even if not required.
Job postings list strict criteria that scare off qualified candidates, especially women and early-career pros. Research reveals a gender gap in applying: men jump in at 60% match, women hold back until 100%. This matters because it limits opportunities—companies need talent, and you might surprise them with transferable skills.