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Trade Desk cleared by Omnicom audits amid SSP fears

Source: campaignlive.co.uk

The Trade Desk says Omnicom's audits found no issues with its practices.
Omnicom reviewed The Trade Desk's demand-side platform over concerns about supply-side platforms converging.
This clears up worries about anti-competitive behaviour in digital advertising.

The Trade Desk has responded to concerns raised by Omnicom about audits of its platform. Omnicom, a major ad agency holding company, checked if The Trade Desk - a demand-side platform that helps buyers purchase ads - was unfairly gaining advantages as supply-side platforms merge. The findings show no problems, easing fears of market distortion in the ad tech space.