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Malls Stage Surprising Comeback as Retail Evolves in 2026

Source: nytimes.com

Shoppers, especially Gen Z, are flocking back to physical malls after years of online dominance.
Brands opening stores see success because online buys often disappoint with high return rates.
Accurate product info across stores and websites will decide which retailers thrive.

Malls are rebounding as Gen Z and online-only brands rush to open physical stores, blending in-person shopping with tech like AI. This shift counters e-commerce letdowns from mismatched products. It matters because retail faces its biggest changes in a decade from AI, rules, and eco-friendly buying habits.