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OpenAI to Shut Down Sora Video App

Source: wsj.com

OpenAI plans to discontinue its Sora video platform app.
The company will shut it down if the app fails to meaningfully improve most users' lives.
CEO Sam Altman emphasized monitoring real-world impact over short-term engagement.

OpenAI launched the Sora app, powered by its Sora 2 AI video model, to let users easily create and share personalized short videos. The app includes features like "Cameo" for inserting yourself into AI-generated scenes. It matters because it highlights tensions between addictive AI design and genuine user benefits in a crowded short-video market.