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Fitness Market Booms for Low-Price Gyms, Investors Say at HFA Show

Source: athletechnews.com

Fitness industry leaders say the market is booming with strong growth expected through 2028.
Low-price gyms like Planet Fitness and EōS Fitness are leading the surge by attracting new members.
Investors predict continued expansion as consumers seek affordable workout options amid economic pressures.

Fitness executives and investors at the HFA Show in Las Vegas reported a thriving fitness market, especially for budget-friendly gyms. Key players like Planet Fitness and EōS Fitness shared optimistic outlooks backed by membership gains and new locations. The core finding is that low-cost models are dominating growth while premium gyms face challenges. This matters because it signals where investment and consumer dollars are flowing in a post-pandemic recovery.