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Hermes Hires Balenciaga Vet as First Haute Couture Designer

Source: wwd.com

Hermes has hired Pierrick Crochet as its first-ever haute couture designer.
Crochet joins from Balenciaga, where he led ready-to-wear design for over a decade.
This move signals Hermes' push into the competitive haute couture market.

Hermes announced the appointment of Pierrick Crochet as its new haute couture designer, marking the French luxury house's first dedicated hire for this elite, made-to-order fashion category. Crochet, previously at Balenciaga, will oversee the creation of custom pieces for Hermes' ultra-wealthy clients. The hire underscores Hermes' ambition to expand beyond its famous leather goods and ready-to-wear into the prestige-driven world of couture, where brands like Chanel and Dior dominate.